Victory Video Productions: Video for UK Business

Use video to promote your company on the Web

The Problem: you want to show as many people as possible the products and services you supply. More than that you want to put across something of your values, the things that make you reliable as a supplier and an employer. You don’t only want to show your products you want people to see them in use with their benefits plain to see. You want to emphasise good value and your excellent customer service. To achieve this you employ great people and you would like people to know about this too. You have lots of satisfied customers who keep coming back to you. Wouldn’t it be nice if they could tell everybody not just their immediate family and friends? Finally you want your web site to be entertaining, friendly and effective.

The Solution? A well planned video campaign can address all of these issues and more. Think of the advantages:
1. Video can be created with many objectives in mind, e.g. conference viewing, DVD distribution, web video. Sometimes you can target all three from the same material.
2. Most people like TV and movies, and if they are well made they engage people at an emotional level as well as imparting information.
3. This alone keeps visitors on your web page and encourages them to look at your other content.
4. Well made video is powerful and persuasive. With the appropriate use of graphics, music and voice over you can say a lot in a short space and include a call to action.
5. Video is re-usable and updatable. You probably don’t have to start from scratch because you have a new product, logo or premises. You can incorporate new material to enhance what you already have and keep things fresh and relevant.
6. The process of planning, making and displaying a company video helps businesses focus on their own assets and development. It also tends to make them more customer-focused especially if they use video testimonials. After all these people don’t have to take part, so they must find your services or products exceptional. How can you maintain and build on that? It follows that video is best conceived of as part of a corporate developmental as well as promotional process.

The Stages of Producing a Corporate Video
1. Seeing the need as a part of an overall plan. Researching what similar companies, especially your competitors are doing to gain an edge. Selecting potential suppliers.
2. Pre-production. All of the planning from concept through treatments, scripts, locations, and storyboarding that provide the backbone of the project. This is also where you save time and money rather than trying to improvise as you go as long. Two days’ filming that does not fit in anywhere is a wasteful option! Agreeing costs, materials, timescales and deliverables by means of a contract. CLICK HERE for a basic outline of a corporate video structure
3. Production. This brings together creating each scene (including establishing shots and signage, interior and exterior that will make plain who is where at particular points), direction, talent (presenters, actors, your own people), lighting, audio and video to get the rushes for the edit.
4. Post-production. Capturing and logging all of the rushes, first (rough) edit through to final signed off edit containing all of the additional materials, music, graphics, voice over, effects, transferred to the media (tape, DVD, web video, etc.) as agreed.

These are the most usual types of business-related productions we are asked to undertake:

 

 

London Financial Conference Let's meet! Training Day for Schools    

 

 
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